SailForward
SailForward is SailPoint’s annual sales kickoff conference. The goal is to bring together leadership, sales executives, and strategic partners with keynote speakers, breakout sessions, and a large partner expo to get everyone amped up for the new year. The conference took place of the course of five days at Mandalay Bay in Las Vegas.
Client: SailPoint
Event Planner: Big Time Creatives
Video Production: Matter Media Studios
Event Branding & Art Direction: Via Visual
Event Branding
The client asked for a fresh new brand identity for the event that would align with their recent company rebrand and color palette. It needed to have an edgier corporate design showing forward movement with the following characteristics: Minimalistic, clean, and futuristic.
Brand Patterns
The dot pattern is a subtle nod to the Vegas lights. This added fun pops of color throughout the event. The arrow pattern, which takes the forward arrows from the lockup is more kinetic, designed with animated gradient possibilities in mind.
Partner Yacht Club
This is an event within an event. It’s a partner expo where SailPoint’s partners sponsor booths. It had previously been called “Partner Palooza”. The client asked us to rebrand this event so it feels exclusive as well as connected to the SailForward branding but still has its own feel. We approached it as a sub-brand of the event branding.
Closing Party
The client chose “decades” which included the 1950s, 60s, 70s, 80s, and 90s. The concept was to reimagine the SailForward conference happening in each of those decades. The creative mindset quickly went from “future-forward” to “retro-futuristic”.
