Stagecoach Inn Rebrand

The vision behind the Stagecoach Inn rebrand was to build an identity with roots in local history and a sense of comfort. The tagline we developed, “Find Comfort in Wilderness” really lead the creative direction and speaks to the target demographic. Five hours from both Boise, Idaho and Bozeman, Montana, visitors go to Salmon, ID for the outdoor adventure and to escape the city. 

Design details – The horseshoe and wagon wheel are nods to the previous logo. It’s intentionally imperfect giving that rustic, vintage, Western feel. Giving an established but not outdated vibe. 

Deliverables:

• Visual identity: Logo, color palette, typography, custom topography pattern representing the region

• Photography + Videography of the hotel

• Redesigned website with new booking plug-in

• Apparel 

• Outdoor signage

• Hotel keycards

• Do Not Disturb hangers

• Window decals

• Vehicle graphics