Hailey Airport Inn Rebrand

What started as a branding project on another property by the client morphed into a rebrand of the Hailey Airport Inn. The building dates back to the 1940s so there's a bit of retro built into the fabric of the brand. However the goal of the rebrand was to have the new logo look friendly, affordable (but not cheap), safe, with a splash of aviation since its located near a local airport. The color palette was influenced by the exterior of the property which is a dark brown, deep red and cream. The result is a fun, friendly, mid-century inspired responsive logo.

 
 

Client: Hailey Airport Inn
Collaboration: Dark To Light + Via Visual

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