The Liberty Theatre Co Rebrand

Formerly Company of Fools, this group of performing artists split from another artist organization to form its own organization. Rebranded The Liberty Theatre Company named after their iconic home base, the Liberty Theatre. With community, creativity, and inclusion three of their core values, the rebrand needed to embody those along with having a sense of vibrance and illumination. The end result pulled inspiration from the theater’s iconic architecture and marquee but having its own freshness. Also the font choice is a subtle nod to the original Company of Fool’s logo.

Client: The Liberty Theatre Company
Collaboration: Dark To Light + Via Visual